About
Experience & achievements
REACT · 06/2012 – present
Government & Customs Relations Development Manager · Head of Vietnam · Government Relations, Southeast Asia
Strategic advisory
Advising 350+ multinational member companies on IP protection, customs enforcement, investigations, government relations, FDI and compliance.
Government relations
Building relationships with Customs, Economic Police, Border Guards, Market Surveillance, the IP Office and other agencies.
Investigations & enforcement
Leading anti-counterfeiting investigations and coordinating enforcement actions for global brands.
Customs cooperation
Nationwide customs recordation, customs training, product identification workshops, detention follow-up and information sharing.
Leadership
Managing multiple projects at once and coordinating cross-functional teams across Southeast Asia.
Training & public–private partnership
Designing and delivering IP enforcement programmes for authorities and brand owners.
Key achievements
- Supported 350+ multinational companies
- Built a nationwide enforcement cooperation network
- Coordinated numerous customs and market detentions in the region
- Delivered hundreds of IP enforcement training programmes
- Supported enforcement programmes across Southeast Asia
- Built lasting public–private partnerships
Brands supported
Johnson & Johnson · Gilead Sciences · Novartis · Beiersdorf · P&G · Unilever · Philips · Samsung · Puma …
Ready to discuss your project?
Book a meeting or send a question — in Vietnamese, English or Chinese.