Vietnam Legal · Intellectual Property · FDI · Compliance
Trịnh Thúy Hằng
Helping foreign businesses enter and operate safely in Vietnam — from market research and investment to intellectual property protection, compliance and trade promotion. 14+ years with 350+ multinational companies, working in Vietnamese, English and Chinese.
Ho Chi Minh City, Vietnam
Services
Five practice areas
Advisory services for foreign businesses at every stage in Vietnam — in Vietnamese, English and Chinese.
Legal & Compliance
Explaining Vietnamese laws and regulations, building compliance programmes and working with regulators — so your business operates lawfully and limits risk.
- Explaining new regulations and their impact
- Legal and compliance risk assessment
- Internal and supply chain compliance procedures
Intellectual Property
Trademark and IP protection, border and market enforcement, and anti-counterfeiting for brand owners.
- Trademark registration and protection in Vietnam
- Customs recordation and detention of infringing goods
- Anti-counterfeiting investigations and enforcement
Investment & FDI
Investment roadmaps, entity setup and market entry strategy for foreign investors in Vietnam.
- Choosing the investment structure and location
- Investment licensing and company formation
- Business conditions and sub-licences
Market Research
Market surveys, investigations and partner due diligence — helping you decide based on facts on the ground.
- Market surveys and analysis
- Partner due diligence
- Risk and competitor assessment
Trade Promotion
Connecting businesses with partners, associations and authorities; supporting Vietnam – China – international trade.
- Partner search and introductions
- Organising meetings, visits and seminars
- Negotiation support with Vietnamese – English – Chinese interpretation
Roadmap
Your roadmap into Vietnam
One point of contact from first market research to stable operations — with Vietnamese, English and Chinese support throughout.
- 1
Market research
Understand the market, competitors, partners and risks before you invest.
- 2
Investment & setup
Choose the right investment structure and complete licensing and company formation.
- 3
IP protection
Register trademarks and record them with customs before goods reach the market.
- 4
Compliant operations
Set up compliance procedures, manage regulator relations and handle infringements.
- 5
Growth & promotion
Connect with partners, associations and trade opportunities for sustainable growth.
About
A bridge between business, law and regulators
Since 2012, Hang has served as Government & Customs Relations Development Manager and Head of Vietnam at REACT — the international anti-counterfeiting network — advising global brands on IP protection, customs enforcement, investigations, government relations, foreign direct investment and regulatory compliance in Vietnam.
Brands supported
Johnson & Johnson · Gilead Sciences · Novartis · Beiersdorf · P&G · Unilever · Philips · Samsung · Puma …
Insights
Latest articles
Practical knowledge on Vietnamese law, intellectual property, investment, compliance and the market — drawn from day-to-day work.
English articles are coming soon.
Ready to discuss your project?
Book a meeting or send a question — in Vietnamese, English or Chinese.